Yeah, it's a great environmental installation, but, what the heck is up with the Nationwide logo? Empty promises? You missed a spot? iPod? Pantone swatch? What does an empty box represent for an insurance company? Look at that copy on the building. It dwarfs the logo. The logo has no presence. The letter forms all merge together when seen on that scale.
2 comments:
hey brian, nice critique here.
my teddy troops on the flying fortress site is currently on the 4th row of the Custom Gallery 2. One is on a grill and the one right next to it with a man wearing a sloth skull. :)
Totally agree with you on their logo: terrible. But damn what an awesome environmental campaign.
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